A Market-Oriented Study on the Usage Intentions of International Students Towards a Shared Bicycle Platform and Its Optimization Design

Abstract

The acceleration of globalisation has resulted in a notable increase in the number of international students worldwide. However, international students frequently encounter numerous obstacles when attempting to integrate into the local culture and society. To address this issue, this study presents an innovative mobile application, the "Bicycle Sharing and Cultural Exploration Platform for International Students," which aims to facilitate integration into the local culture and society. The platform offers not only bicycle-sharing services but also facilitates international students' comprehension and engagement with local history, art, customs, and social values through the provision of intelligent route planning and cultural exploration guides. This paper presents a discussion of the design concept, functional features and user experience optimisation of the platform, based on the identified needs of the Chinese international student market. By employing a simple and intuitive interface design, offering multiple languages and reducing advertising, the platform strives to provide an open, inclusive and diverse learning and living environment, facilitate international students' better integration into the local culture and enrich their study abroad experience.