Exploring Freelancer Satisfaction: Impact of Cultural Norms, Digital Tech, and Government Support in Nepal

Abstract

Freelancing work and the gig economy are prevalent in today's world. The main objective of this research is to assess how cultural and social norms, digital tech support, and government support factors impact freelancers' career satisfaction. The study takes a quantitative approach, with a 
structured questionnaire issued to 390 freelancers. The research design employs descriptive and causal-comparative methodologies to examine the correlations between variables. The findings show that all three independent variables significantly influence career satisfaction. Government programs have the greatest impact, highlighting the need for supportive policies. Digital technology and assistance also greatly improve professional satisfaction, demonstrating the importance of good 
digital tools and platforms. Cultural and social norms have a beneficial but less significant impact. The study argues that politicians should increase government support for freelancers to boost job satisfaction. Investing in digital infrastructure and addressing cultural attitudes of freelancing might help freelancers. The study shows the importance of targeted methods that meet the specific issues and opportunities that freelancers encounter in emerging countries to create a more supportive and happy work environment.