Implementation of Artificial Intelligence in Human Resource Management: A Case Study Approach
Keywords:
Artificial Intelligence, Human Resources Management, Talent Acquisition, Recruitment, Human Resources Development.Abstract
Abstract. Artificial Intelligence (AI) can streamline processes, enhance decision-making, and improve overall efficiency, allowing HR to become more strategic and data-driven. This study investigates the application of AI in HRM and its implications for enhancing HR practices. The research explores various AI technologies, including machine learning, natural language processing, and predictive analytics, and their integration into core HR functions such as recruitment, performance evaluation, training, and employee engagement. The study reviews and analyzes case studies involving Siemens and Amazon. These case studies highlight the benefits and challenges of AI adoption in HRM. Findings reveal that while AI can improve efficiency, reduce bias, and support strategic decision-making, ethical considerations and data privacy concerns remain critical. The study concludes by emphasizing the need
for responsible AI implementation to maximize organizational value and foster sustainable human capital development.
